Email marketing may be thought of as retro, but absolutely king and queen and is not just the best way to attract and nurture the +55s but , everyone!

The death of 3rd party cookies is imminent, so you won't be able to use retargeting as a marketing tool from 2024 Google citing privacy concerns of users.

𝐂𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐬𝐭𝐚𝐭𝐬 (Hubspot)

• 74% of Baby Boomers think email is the most personal channel to receive communications from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z
  

• 37% of brands are increasing their email budget
  

• Subscriber segmentation is the most effective email marketing campaign strategy
  

• 77% of marketers have seen an increase in email engagement over the last 12 months.

𝐖𝐡𝐲 𝐈 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝 𝐞𝐦𝐚𝐢𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨 𝐦𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬

• Your digital marketing or advertising agency may not recommend email to you as a strategy because they may not understand it in the way they do digital advertising.
  

• This is because you give the agency a budget or a marketing spend to spend on ads. They need to spend YOUR money on something.
  

• Email marketing costs virtually nothing in comparison. Your email software, creative, copywriting, press send.
  

• Your email database then becomes a business asset.
  

• It is a highly efficient way to attract customers, nurture leads, and make a sale. It is also easy to monitor your return on time and money investment.

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