Travel Marketing Machine.
Brands That Have Trusted Our
Traveller Research
Travellers Don’t Stop Planning. Ever.
High-value travellers spend hundreds of hours a year researching trips. It’s not just six months out, it’s ongoing. Travel is their hobby.
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They:
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Plan trips alongside their trusted travel advisors
Research direct with travel suppliers
Dream about travel for decades before booking
Your content shows up at these moments, and they remember you. They trust you. They buy from you.
What's Broken?
Most Travel Marketing Still Plays the Wrong Game.
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Generic AI tools and CMS churn out lifeless copy.
Old-school SEO agencies optimise for bots, not humans.
Travel marketing rep companies still sell like it’s 1995.
The result? Your brand is invisible where travellers search and irrelevant where they dream.
The Solution
The Travel Marketing Machine™
3 Simple Steps
Proven Research
20+ years of traveller research and first-hand insights, built into an AI-powered system.
Done-For-You Content
Blogs, itineraries, social posts, emails, and campaigns built for how travellers plan and buy.
Ongoing System
A weekly rhythm that keeps you visible in generative AI search and front-of-mind for travellers.
You get content travellers actually connect with without the overwhelm of doing it yourself.
What You Get with the Travel Marketing Machine™
You don’t get a generic content calendar. You get ready-to-publish marketing assets built from 20+ years of traveller research and designed for the new era of generative AI search.
​Stop guessing what to post. Choose from traveller-informed content collections, with space to add your own experiences and voice. That’s what travellers and generative AI search are looking for.​
You can select content by:
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All 8 stages of the customer journey, from dreaming to post-trip sharing
Traveller Type → solo travellers, high-value couples, multigenerational families​​​
Emotional Content Triggers → humans, transformational experiences, nature & more
Campaign Type → blogs, social posts, emails, nurture sequences, promotions
Niche Collections → cruise, wellness, cultural travel, adventure, beyond
Every piece is powered by 20+ years of traveller research proven to resonate and built to perform in GEO search.
Built on Research. Backed by Results.
High-value travellers spend hundreds of hours a year researching; TMM uses traveller-voice patterns to connect emotionally, building trust, reputation, and authority and shortening the time from planning to booking.
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"We've done it! Google shows our business content in AI Overviews over NASA for the Jupiter Rising !!!
Outback Astronomy
"I can't believe that Google has chosen our content to show in AI Overviews for European Festivals over Time Out!"
Philip Clapé | Holidays Beckon
"I got 3 bookings this week from travellers who found me when they were searching on Chat GPT. And I have plenty of enquiries coming through" - Julie, Travel Advisor
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Want results like these? Book a Strategy Call today and see how the Travel Marketing Machine™ can put your brand in front of travellers where they plan and buy.
Who it’s for?
Cruise & River Cruise Brands
You’re not just selling cabins. You’re selling belonging, escape, and status. TMM puts your brand in the research and booking flow where high-value travellers spend the most time
Destinations (DMOs)
Help visitors find, plan, and book trips to your region. Show up in AI search at the dreaming + planning stages to drive dispersal and overnight stays.
Tour Operators & Wholesalers
Cut through the noise in crowded markets. We make sure your tours (and experiences) are the ones travellers see first and trust most when they’re comparing.
Travel Agencies &
Host Networks
Stand out in your niche. Whether you’re a host, a network, home-based or an agency, we combine traveller research with your expertise so you can double enquiries and lock in client trust.
Travel Marketing Representation Reinvented
Most travel marketing representation companies still sell like it’s 1995:
PDFs, roadshows, and trade blasts.
The Travel Marketing Machine™ is a representation rebuilt for today’s traveller + advisor world:
Consumer-first visibility
Show up in Google AI Overviews + traveller search, not just in trade catalogues.
Travel Advisor Enablement
Give advisors campaigns, first hand experiences + content they can actually use to sell your brand.
Proven Research Moat
20+ years of traveller insights layered into content marketing that converts curiosity into bookings.