The Travel Researcher

Explore the synergy between classic marketing wisdom and artificial intelligence innovations, shaping the next frontier

of travel experiences

Visual Marketing Power: Engaging Baby Boomers with Relatable Imagery

Visual Marketing Power: Engaging Baby Boomers with Relatable Imagery

Discover the importance of visual content in online marketing, with 86% of consumers expecting photos during their search, and how tailored imagery can engage the +55 baby boomer demographic ...more

Baby Boomer Travel Habits ,Baby Boomers Travel Planning Trends Travel Tips &All Categories

July 04, 2024โ€ข1 min read

Why Isn't My Travel Advertising Generating Bookings?

Why Isn't My Travel Advertising Generating Bookings?

Are you spending lots of money on advertising campaigns and wondering why you are not getting any bookings? It is more than likely your call to action is sending them somewhere that doesn't match the... ...more

Travel And Tourism ,All Categories

April 03, 2024โ€ข2 min read

The dangers of relying on Chat GPT for travel content.

The dangers of relying on Chat GPT for travel content.

There has been an influx of poor quality and fluffy travel content created by AI and Chat GPT. Google is about to penalise these sites. ...more

Ai & Chatgpt In Travel Marketing ,All Categories

April 01, 2024โ€ข3 min read

Empowering Travel Decisions: Women Over 50 Leading the Way

Empowering Travel Decisions: Women Over 50 Leading the Way

Explore how women over 50 are the key decision-makers in travel, prioritising bucket list trips and valuing COVID safety, highlighting the importance of targeted marketing strategies ...more

Baby Boomers ,Travel And Tourism Travel Planning Trends &All Categories

March 04, 2024โ€ข2 min read

What is 'Slow Tourism'?

What is 'Slow Tourism'?

Explore slow tourism, the trend for immersive travel experiences and deep cultural engagement, especially among baby boomers and digital nomads, and learn how to profit from it ...more

Baby Boomer Travel Habits ,Travel And Tourism &All Categories

February 27, 2024โ€ข2 min read

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