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What travel marketers need to know about how AI generates content If you're using ChatGPT, Claude, or Gemini to create travel content, this explainer video helps you understand what’s actually happening behind the scenes. In under five minutes, you’ll learn how large language models (LLMs) generate responses, why outputs differ based on prompts, and how to interpret AI-generated content more critically. A must-watch if you’re integrating AI into your travel marketing workflow

Summary: This article is a call to the travel industry, particularly suppliers and representation agencies, to evolve the way we engage,...