The Travel Researcher

Explore the synergy between classic marketing wisdom and artificial intelligence innovations, shaping the next frontier

of travel experiences

Visual Marketing Power: Engaging Baby Boomers with Relatable Imagery

Visual Marketing Power: Engaging Baby Boomers with Relatable Imagery

Discover the importance of visual content in online marketing, with 86% of consumers expecting photos during their search, and how tailored imagery can engage the +55 baby boomer demographic ...more

Baby Boomer Travel Habits ,Baby Boomers Travel Planning Trends Travel Tips &All Categories

July 04, 2024โ€ข1 min read

What is 'Slow Tourism'?

What is 'Slow Tourism'?

Explore slow tourism, the trend for immersive travel experiences and deep cultural engagement, especially among baby boomers and digital nomads, and learn how to profit from it ...more

Baby Boomer Travel Habits ,Travel And Tourism &All Categories

February 27, 2024โ€ข2 min read

Solo Traveller Marketing Tips for 2024

Solo Traveller Marketing Tips for 2024

Discover the rise of solo travel among women over 50 and baby boomers. Learn marketing strategies focused on safety, empowerment, and community to cater to this growing segment ...more

Baby Boomer Travel Habits ,Solo Travel Travel And Tourism &All Categories

January 06, 2024โ€ข2 min read

Challenging Ageism: The Truth About Baby Boomers

Challenging Ageism: The Truth About Baby Boomers

Addressing ageism and baby boomer bashing in media, this blog highlights the misconceptions and calls for a more respectful understanding of the boomer generation's contributions and challenges ...more

Baby Boomer Travel Habits ,Travel Planning Trends &All Categories

December 12, 2023โ€ข3 min read

Mature Women & Solo Travel: Trends, Motivations, and Opportunities

Mature Women & Solo Travel: Trends, Motivations, and Opportunities

Explore the surge in solo travel among mature women, uncovering their motivations for adventure, self-discovery, and fulfilling long-held dreams, and how to cater to this market ...more

Baby Boomer Travel Habits ,Solo Travel Travel Planning Trends &All Categories

December 05, 2023โ€ข2 min read

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