The Travel Researcher
Explore the synergy between classic marketing wisdom and artificial intelligence innovations, shaping the next frontier
of travel experiences
How to Get Your Ideal Traveller From Dreaming About Travel to Booking
From travel dreamers to bookers. How to get your ideal traveller to leap from browsing to booking. ...more
Travel Planning Trends
August 06, 2024β’7 min read
Visual Marketing Power: Engaging Baby Boomers with Relatable Imagery
Discover the importance of visual content in online marketing, with 86% of consumers expecting photos during their search, and how tailored imagery can engage the +55 baby boomer demographic ...more
Baby Boomer Travel Habits ,Baby Boomers Travel Planning Trends Travel Tips &All Categories
July 04, 2024β’1 min read
Empowering Travel Decisions: Women Over 50 Leading the Way
Explore how women over 50 are the key decision-makers in travel, prioritising bucket list trips and valuing COVID safety, highlighting the importance of targeted marketing strategies ...more
Baby Boomers ,Travel And Tourism Travel Planning Trends &All Categories
March 04, 2024β’2 min read
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Explore the 8 stages of travel from dreaming to sharing, uncovering how travellers research, plan, and book their journeys for unforgettable adventures. ...more
Travel And Tourism ,Travel Planning Trends &All Categories
January 09, 2024β’2 min read
Challenging Ageism: The Truth About Baby Boomers
Addressing ageism and baby boomer bashing in media, this blog highlights the misconceptions and calls for a more respectful understanding of the boomer generation's contributions and challenges ...more
Baby Boomer Travel Habits ,Travel Planning Trends &All Categories
December 12, 2023β’3 min read
Mature Women & Solo Travel: Trends, Motivations, and Opportunities
Explore the surge in solo travel among mature women, uncovering their motivations for adventure, self-discovery, and fulfilling long-held dreams, and how to cater to this market ...more
Baby Boomer Travel Habits ,Solo Travel Travel Planning Trends &All Categories
December 05, 2023β’2 min read
