The Travel Researcher

Explore the synergy between classic marketing wisdom and artificial intelligence innovations, shaping the next frontier

of travel experiences

How to Get Your Ideal Traveller From Dreaming About Travel to Booking

How to Get Your Ideal Traveller From Dreaming About Travel to Booking

From travel dreamers to bookers. How to get your ideal traveller to leap from browsing to booking. ...more

Travel Planning Trends

August 06, 2024β€’7 min read

Visual Marketing Power: Engaging Baby Boomers with Relatable Imagery

Visual Marketing Power: Engaging Baby Boomers with Relatable Imagery

Discover the importance of visual content in online marketing, with 86% of consumers expecting photos during their search, and how tailored imagery can engage the +55 baby boomer demographic ...more

Baby Boomer Travel Habits ,Baby Boomers Travel Planning Trends Travel Tips &All Categories

July 04, 2024β€’1 min read

Empowering Travel Decisions: Women Over 50 Leading the Way

Empowering Travel Decisions: Women Over 50 Leading the Way

Explore how women over 50 are the key decision-makers in travel, prioritising bucket list trips and valuing COVID safety, highlighting the importance of targeted marketing strategies ...more

Baby Boomers ,Travel And Tourism Travel Planning Trends &All Categories

March 04, 2024β€’2 min read

𝐇𝐨𝐰 π“π«πšπ―πžπ₯π₯𝐞𝐫𝐬 π‘πžπ¬πžπšπ«πœπ‘ and 𝐁𝐨𝐨𝐀 π“π«πšπ―πžπ₯

𝐇𝐨𝐰 π“π«πšπ―πžπ₯π₯𝐞𝐫𝐬 π‘πžπ¬πžπšπ«πœπ‘ and 𝐁𝐨𝐨𝐀 π“π«πšπ―πžπ₯

Explore the 8 stages of travel from dreaming to sharing, uncovering how travellers research, plan, and book their journeys for unforgettable adventures. ...more

Travel And Tourism ,Travel Planning Trends &All Categories

January 09, 2024β€’2 min read

Challenging Ageism: The Truth About Baby Boomers

Challenging Ageism: The Truth About Baby Boomers

Addressing ageism and baby boomer bashing in media, this blog highlights the misconceptions and calls for a more respectful understanding of the boomer generation's contributions and challenges ...more

Baby Boomer Travel Habits ,Travel Planning Trends &All Categories

December 12, 2023β€’3 min read

Mature Women & Solo Travel: Trends, Motivations, and Opportunities

Mature Women & Solo Travel: Trends, Motivations, and Opportunities

Explore the surge in solo travel among mature women, uncovering their motivations for adventure, self-discovery, and fulfilling long-held dreams, and how to cater to this market ...more

Baby Boomer Travel Habits ,Solo Travel Travel Planning Trends &All Categories

December 05, 2023β€’2 min read

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