Reflecting on my journey through the dynamic world of travel and tourism, I see that each step has been a stepping stone towards my current

destination: becoming a coach in the travel marketing space to help travel businesses grow.

My career in travel and tourism began at the golden age of Qantas, where a 15-year tenure spanning various sales and marketing roles laid my

foundational skills.

I learnt and was mentored by the best.

My time in the market research department was a significant part of my journey, where I first grasped the importance of customer research

and insight.

At Qantas, I contributed to iconic campaigns like 'I Still Call Australia Home' and innovations like the introduction of flatbed seats (Qantas was

the first).

These experiences were more than marketing achievements; they were lessons in understanding and meeting customer needs.

After Qantas, I joined Destination NSW, transferring my skills to assist small tourism businesses and local governments.

The universal principles of customer insight I had learned proved invaluable across different scales of business and destinations and readily

adapted to smaller businesses.

My entrepreneurial venture, MyTravelResearch.co, further broadened my horizon, allowing me to work with brands like Qantas, Emirates, and

Tourism Australia.

I developed a keen interest in the senior travel market and baby boomers, recognising their potential due to their time and financial resources.

As a consultant specialising in this segment, I have shared my insights and strategies at global conferences.

The pandemic period was a time for introspection and realignment of my passion towards consulting and coaching for travel brands.

Recognising the evolving landscape of travel marketing, I've recently completed a ChatGPT prompt engineering course and created the custom

Travel GPT tool.

This combines my extensive research background with the advanced capabilities of ChatGPT, positioning me at the forefront of travel marketing

innovation.

Today, I lead the Travel Marketing Machine 90-Day coaching program.

This program is designed to navigate travel brands through the complex and ever-changing world of travel marketing to fast and efficient growth.

I leverage my experience and the power of ChatGPT.

The focus ranges from understanding the traveller's psyche and customer journey to adapting to digital marketing trends.

As a coach, I combine traditional marketing wisdom with cutting-edge technology, ensuring that my clients are not just keeping up but leading in

their respective markets.

This journey has been about continuous learning, adapting, and anticipating the future of travel marketing.

I invite you to join me in harnessing experience and innovation to grow and increase bookings with the Travel Marketing Machine.