The Travel Researcher
Explore the synergy between classic marketing wisdom and artificial intelligence innovations, shaping the next frontier
of travel experiences
Visual Marketing Power: Engaging Baby Boomers with Relatable Imagery
Discover the importance of visual content in online marketing, with 86% of consumers expecting photos during their search, and how tailored imagery can engage the +55 baby boomer demographic ...more
Baby Boomer Travel Habits ,Baby Boomers Travel Planning Trends Travel Tips &All Categories
July 04, 2024•1 min read
Empowering Travel Decisions: Women Over 50 Leading the Way
Explore how women over 50 are the key decision-makers in travel, prioritising bucket list trips and valuing COVID safety, highlighting the importance of targeted marketing strategies ...more
Baby Boomers ,Travel And Tourism Travel Planning Trends &All Categories
March 04, 2024•2 min read
Baby Boomer Women: Pioneers of Gender Equality from the 1960s and 1970s
Reflecting on the impact of 1960s and 1970s women activists, today's baby boomers, who fought for gender equality, equal pay, and women's rights, shaping the future for all women ...more
Baby Boomers ,Travel And Tourism &All Categories
October 20, 2023•2 min read
