Solo travel is experiencing enormous growth right now and presents a terrific opportunity to niche your travel or cruise offers.

Women dominate the solo travel category. They take a whopping 85% of solo travel adventures.

And they are mature. 60% of solo travellers are aged 55+.

What motivates these women?

1.  Independence and Freedom: Many mature women choose solo travel as a way to assert their independence and enjoy the freedom of exploring new destinations on their own terms.
   
   They value the ability to make their own decisions and create their own itineraries.
   
   

2. Self-Discovery and Personal Growth: Solo travel offers an opportunity for self-discovery and personal growth.
   
   It allows mature women to step out of their comfort zones, challenge themselves, and gain a deeper understanding of themselves and the world around them.
   
   

3. Fulfilling Travel Dreams: Some mature women have had travel dreams that were put on hold due to various reasons such as marriage, family responsibilities, or financial constraints.
   
   Solo travel gives them the chance to fulfil those long-held dreams and experience the destinations they have always wanted to visit.
   
   

4. Seeking Adventure and New Experiences: Many mature female solo travellers have a thirst for adventure and a desire to try new things.
   
   They are willing to step outside of their routines and comfort zones to engage in thrilling activities, explore different cultures, and create lasting memories.
   
   

5. Connecting with Like-Minded Individuals: Solo travel provides an opportunity for mature women to connect with other like-minded individuals.
   
   They can join group tours or participate in activities where they can meet fellow travellers and form enduring friendships based on shared interests and experiences.
   
   

6. Embracing Change and Transition: For some mature women, solo travel represents a period of change or transition in their lives.
   
   It could be after a divorce, the loss of a spouse, or retirement. Travelling alone allows them to embrace this new phase of life, gain a fresh perspective, and embark on new adventures.

All these motivations vary from person to person, but they all contribute to the growing trend of mature female solo travel.

Have you travelled solo before? I'd love to know your experiences. Let me know by booking a call here!

Source: Marketing to Baby Boomers/New Young Research 2023

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