𝐇𝐨𝐰 𝐭𝐨 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐲𝐨𝐮𝐫 𝐭𝐫𝐚𝐯𝐞𝐥 𝐞𝐧𝐪𝐮𝐢𝐫𝐢𝐞𝐬 𝐚𝐧𝐝 𝐛𝐨𝐨𝐤𝐢𝐧𝐠𝐬 𝐢𝐧 90 𝐝𝐚𝐲𝐬 and generate consistent sales all year round. No peaks and troughs

Below is the direction I've used to help hundreds of travel brands grow:

• I've been in the travel industry for 30 years
  

• A travel researcher for 20 years
  

• Researched and spoken to thousands of travellers
  

Most recently focused on +50s because they have more money and time than anyone else

𝐘𝐨𝐮𝐫 3 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬:

1. Lack of intel/data/insight on who to target and how they plan/book travel

2. Uncertainty about what marketing works to get you bookings

3. You are spending time/money on tactics that don't directly attract bookings or increase trust


You first need to solve ALL of these to start making a true impact and increase enquiries and bookings


Below is the system I use broken down:

 1) 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐲𝐨𝐮𝐫 𝐢𝐝𝐞𝐚𝐥 𝐭𝐫𝐚𝐯𝐞𝐥𝐥𝐞𝐫/𝐚𝐜𝐜𝐞𝐬𝐬 𝐭𝐨 𝐝𝐚𝐭𝐚

• Understand the traveller customer journey
  

• Understand where and how they find information to plan travel
  

• Create your ideal traveller persona. They must be profitable.

2) 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐞𝐯𝐢𝐝𝐞𝐧𝐜𝐞-𝐛𝐚𝐬𝐞𝐝 𝐬𝐚𝐥𝐞𝐬/𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐚𝐜𝐭𝐢𝐜𝐬 𝐭𝐡𝐚𝐭 𝐚𝐫𝐞 𝐩𝐫𝐨𝐯𝐞𝐧 𝐭𝐨 𝐠𝐞𝐭 𝐛𝐨𝐨𝐤𝐢𝐧𝐠s

•  Create content pillars on topics and themes travellers 𝘸𝘢𝘯𝘵 to know about as per research.
  

• Create a brand tone of voice and visual branding
  

• Create content with ChatGPT about 𝘦𝘷𝘪𝘥𝘦𝘯𝘤𝘦-𝘣𝘢𝘴𝘦𝘥 𝘵𝘰𝘱𝘪𝘤𝘴

3) 𝐄𝐯𝐢𝐝𝐞𝐧𝐜𝐞-𝐛𝐚𝐬𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨n

• Activate and clean your email list
  

• Connect your content with your email campaign and socials
  

• Analyse the campaign and read the numbers for red hot leads and FOLLOW UP
  
  
  And that's it → Works every time on autopilot.
  
  
  Book a call with me over here and let's discuss in detail!