20 Lessons I've Learned In More Than 20 Years as a Travel Researcher

These past few years have been wild for us all; it is a constant roller-coaster.

Here are my tips about marketing to travellers after a lifetime in travel and lifestyle research. Use them:

1.  Content = Revenue, Bookings and Visitors
   

2. Content = Trust, Reputation and Authority (thanks David Amerland 🇺🇦)
   

3. Travellers want to meet local people
   

4. Travel transforms people. How can you help with personal transformation?
   

5. Travellers want to reconnect with those they are travelling with
   

6. They are looking for opportunities to learn and self-improvement along the way
   

7. Wellness = access to nature
   

8. Nature = beautiful and strange landscapes, topography, water
   

9. Nature = animals in natural environments
   

10. Travellers love tales, folklore, stories, ghosts, goals and cemeteries
    

11. History of all kinds
    

12. Local cultures - even in our own countries
    

13. Food and wine from the best Chinese in town to 3 hats
    

14. Stories you come home and tell
    

15. Sometimes, we are too close to our business to be objective
    

16. You are probably focusing on the wrong marketing tactics
    

17. If you are not good at tech, time to find a new career
    

18. You genuinely need to love people and all their versions, flaws and foibles - not the idea of it. If not, time to find a new career
    

19. You can market, build and grow your business on zero-budget
    

20. It'll be harder and take longer than you think. Help is out there

What's your favourite?

Let me know your favourite lesson in the comments and please book a call here to discuss all things Travel!

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