1) 𝐘𝐨𝐮 𝐬𝐨𝐮𝐧𝐝 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐚𝐬 𝐚𝐥𝐥 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬

Would anyone know the difference if I took your company name/logo and put it on your competitor’s website and vice versa?

Ditch those overused descriptors like 'unique', 'charming', and 'must-see'. 

They're too vague and don't highlight what truly sets your product or destination apart. 

We have 11,000 unique beaches in Australia...

𝘞𝘩𝘢𝘵 𝘴𝘩𝘰𝘶𝘭𝘥 𝘺𝘰𝘶 𝘥𝘰 𝘪𝘯𝘴𝘵𝘦𝘢𝘥?

• Focus on the particular problems you solve for a specific traveller segment.
  

•  Emphasise 𝘩𝘰𝘸 your destination or service offers a distinct experience unlike any other.

And that brings us to...

2) 𝐅𝐨𝐜𝐮𝐬𝐢𝐧𝐠 𝐨𝐧 𝐭𝐡𝐞 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐬𝐩𝐞𝐜𝐭𝐬 𝐫𝐚𝐭𝐡𝐞𝐫 𝐭𝐡𝐚𝐧 𝐭𝐡𝐞 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐠𝐚𝐢𝐧𝐬 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭, 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐨𝐫 𝐝𝐞𝐬𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧.

Travel is a high-involvement and emotional purchase. 

A long list of what you include, what you've got, or activities you provide with no context is white noise; they won't see it. 

• Shine a spotlight on the challenges your ideal customers face daily. Then, position your travel offering as the perfect remedy.
  

• For example, parents hate screens and devices and often seek ways to engage their children in more meaningful, real-world activities.
  

• You can highlight destinations or activities that encourage family bonding away from technology, like outdoor camping, wildlife safaris, cultural immersion experiences or activities on your cruise where families can interact and learn together.

3) 𝐀𝐧 𝐈𝐧𝐰𝐚𝐫𝐝-𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡: 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐈𝐬𝐧'𝐭 𝐭𝐡𝐞 𝐇𝐞𝐫𝐨, 𝐓𝐡𝐞𝐲 𝐀𝐫𝐞

Nobody cares how long you’ve been in business.

Nobody cares about your vision or mission.

Nobody cares about your product.

They care about THEMSELVES. 

That’s it!

Lose sight of this simple fact, and your marketing will always fall flat

They are interested in their own stories and experiences.

Make them the hero of your marketing (not you).

It might be a tough pill to swallow, but it’s crucial.

Remember these principles, and you'll craft marketing strategies that resonate deeply with your audience rather than ones that fall flat.

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Have you struggled with any of these marketing “killers”...? 

I know I have!

Book a call with me here and let's share our knowledge and experience...