The latest Google search research tells us that Consumers now expect a more visual experience when they browse products and services online.

This means poorly selected imagery your ideal customer/client or resident cannot relate to will cost you business.

Google research shows that 86% of consumers in surveyed countries worldwide say they expect photos to be a feature businesses offer them when shopping and researching online.

Advertisers see a 10% increase in click-through rate when image extensions show with their mobile Search ads.

You need to understand your target persona completely.

I know, I know, I hear you say, but we report in the Marketing to Baby Boomers Playbook that 90% of +55 baby boomer consumers feel that brands don't understand them.

Imagery can make or break a campaign, and often it is all in the nuances.


𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬

Spend a reasonable amount of time finding the right image for the type of product, service or experience you are selling.

It's got to be relatable and scroll-stopping.

This means moving beyond the first few "good-looking senior couple" pages in an image library search.

Be bold and portray your ideal consumer doing what they love or being with the ones they love - pets, grandchildren and family.



Are you a Baby Boomer? Book a call here to discuss