Built from 20+ years of traveller research • Not generic AI.
Turn real traveller research into ready‑to‑use marketing content with AI
The Travel Marketing Machine (TMM) is your AI marketing assistant, built from 20+ years of traveller research. It’s not generic ChatGPT. Use it to plan campaigns and create trust building content to double your enquiries and bookings.
Why it’s different from chat GPT and custom GPTs
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Built on real traveller research (20+ years), not generic AI like chat GPT.
Pre‑tuned for travel, 8 stages of the customer journey and profitable niches like solo travellers, wellness, nature and more
Connects on an emotional level with travellers (not just a list of functions and inclusions)
Structures your content to help you show up in Google’s AI Overviews (and other Gen AI searches).
Places your human points of view and first hand experiences into the content. It’s what you need to get in Google AI Overviews.
Why it works (human + AI)
High-value travellers spend hundreds of hours a year researching; TMM uses traveller-voice patterns to connect emotionally, building trust, reputation, and authority and shortening the time from planning to booking.
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High‑value travellers research a lot. Many spend hundreds of hours a year browsing and comparing before they book. TMM shortens that journey with clear, reassuring answers and useful trip ideas
Content is shaped by traveller voice and patterns from 20+ years of research, so it feels real and authentic (because it is) - which builds trust, reputation, and authority over time.
​You get a steady weekly rhythm, so helpful content appears when travellers need it - moving them from planning to booking sooner.
What you get now
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​The Travel Marketng Machine - a simple interface to ask for content ideas and get emotionally connecting, helpful, original drafts back.
A light weekly proven built in marketing system: what to create, to post, send, or publish.
Friendly onboarding so you (or your team) are confident to maximise the research and trends.
Short onboarding and weekly group coaching is included; deeper workshops live on our Services page.
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How it works (simple)
Start with strategy session
What you sell and who you want to reach.
Onboarding
Show you how to make it truly yours. We show you how to drive your new marketing assistant with your ideas and points of views.
Use the Machine
Ask for campaign ideas; get drafts for posts, emails, ads, and web copy
Publish weekly
Tweak and ship; repeat with a clear, simple rhythm.
Typical timing: get value in week one
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From research to publish (1‑page canvas)
Signals (traveller research): What high‑value travellers want, fear, and compare
Insights: What to say or show this week
Ideas: Simple campaign hooks and angles
Drafts: Posts, emails, and ads you tweak & publish
Publish: Repeat weekly
Download the 1‑page Traveller Demand Canvas (PDF) to use with your team.
See inside
A short video shows how ideas turn into drafts you can publish each week.
Who it’s for?
Individuals, home-based & small travel businesses
Weekly marketing content at the press of a button with proven campaign systems built in.
Destinations (DMOs)
Help visitors find, plan and book trips to your region. Encourage dispersal.
Tour Operators & Wholesalers
Make it easy for people to find, choose and book your tours in categories where there is a lot of choice for travellers.
Travel Agencies & Networks
Stand out in your specialty use the research combined with your experiences and points of view to double your enquiries.
Why not just ChatGPT/CMS AI?
Common AI tool like Chat GPT
Generic, internet‑wide answers
Custom GPTs. Generic, just with your branding!
Travel Marketing Machine
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Built for travel industry with traveller research so the voice of your ideal client is at centre of all your content
Customer journeys, evidence-based content pillars. 20+ years travelller research. Your first hand experiences/points of views applied
Ad‑hoc use, no cadence
Simple weekly proven content marketing plan and checklists that you can follow
Sounds generic like all your competitors
Your content sounds human, like it is advising your ideal traveller first hand
One‑off tutorial video
Unknown guardrails
Friendly onboarding; we plan and write together
Research/evidence-based output, directed and programmed for best practice marketing and Gen AI search outputs.
Plans & Pricing
Annual billing. Start small and add seats anytime.
Individuals
Access (1 user)
$5,000/year
or
$497/month
Onboarding:
included (light; no IT project)
Teams
Per‑user access
$5,000/year
or
$497/month
Seat bundles available on request
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Enterprise options: built with our traveller research, incorporating research and branding guidelines, admin controls on request
Simple results to Expect
More enquiries and bookings because your marketing content is not generc and is more detailed than your competitors.
More trust and a stronger reputation with travellers.
Clear and proven plan for weekly marketing.
Emotionally connecting words, closer to your experience with first hand examples.
Shorter time from planning to booking.